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Prescott Rally

Posted by jrally 
webkris
Kristopher Marciniak
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Re: Prescott Rally
September 29, 2015 02:35PM
We'll be doing driver interviews and some sights and sounds, but nothing more than that. When Anders and I can talk to 15+ drivers, catch some action in the service park, post up those videos the DAY OF the rally, and net 1,500 hits to the channel and social - we're doing pretty well in the ROI department. smiling smiley

Good luck with the climbing of hills! Hope to see you guys out soon.
- Kris
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NoCoast
Grant Hughes
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Re: Prescott Rally
September 29, 2015 02:39PM
Quote
webkris
We'll be doing driver interviews and some sights and sounds, but nothing more than that. When Anders and I can talk to 15+ drivers, catch some action in the service park, post up those videos the DAY OF the rally, and net 1,500 hits to the channel and social - we're doing pretty well in the ROI department. smiling smiley

Agreed!!! I'm pretty sure some of the MaxAttack vids we did barely netted that. And the action in service can be more exciting than what you can get on stage sometimes.



Grant Hughes
http://rally.build
Denver, CO
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Not Trolling
Keith Morison
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Re: Prescott Rally
September 29, 2015 03:43PM
Quote
webkris
When Anders and I can talk to 15+ drivers, catch some action in the service park, post up those videos the DAY OF the rally, and net 1,500 hits to the channel and social - we're doing pretty well in the ROI department. smiling smiley

How do you measure the return? (what value do you put in a 'hit')
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webkris
Kristopher Marciniak
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Re: Prescott Rally
September 29, 2015 04:36PM
Quote
Not Trolling
How do you measure the return? (what value do you put in a 'hit')

These are NRS trade secrets! smiling smiley winking smiley
Why spend $5K-8K - get 3,000 eyeballs on that one re-cap video (the first 30 seconds anyway...)
When you can spend ~$0 - get 1,500 eyeballs on many videos (that are usually under 2 min!)

Anymore video talk - and I vote we move to a new thread.
- Kris
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ALS FTW
Don K. Oates
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Re: Prescott Rally
September 30, 2015 11:23AM
Quote
webkris
Anymore video talk - and I vote we move to a new thread.
- Kris
When did this become Rally Orderly? moody smiley



Edited 1 time(s). Last edit at 09/30/2015 11:24AM by ALS FTW.
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webkris
Kristopher Marciniak
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Re: Prescott Rally
September 30, 2015 11:51AM
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ALS FTW
When did this become Rally Orderly? moody smiley

Keep your ANARCHY in small contained - properly labeled - buckets :p
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ALS FTW
Don K. Oates
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Re: Prescott Rally
September 30, 2015 11:57AM
Rally Nested Anarchy?
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Keith Morison
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Re: Prescott Rally
September 30, 2015 09:57PM
Quote
webkris
Why spend $5K-8K - get 3,000 eyeballs on that one re-cap video (the first 30 seconds anyway...)
When you can spend ~$0 - get 1,500 eyeballs on many videos (that are usually under 2 min!)
Comparative return between hiring and doing yourself is one thing. The question was more 'what is the return on doing videos at all?'
Up here, there is a strong sense that the Broadcast TV show we've had almost every year for over 15 years is an important part of drawing people to the sport... but of course that isn't really measured in a meaningful way. (And the TV is done with money that wouldn't come without the TV, so it is kinda 'free')
While it might be better to start another thread, I also doubt there is much more to be said on the topic... or is there?
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NoCoast
Grant Hughes
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Re: Prescott Rally
October 01, 2015 03:06PM
I read in a magazine just yesterday something along the lines of, "they sat down in disbelief. Their internet ad campaign had a return of just 2 to 1, compared with at least 6 to 1 return from previous TV campaigns. Doubtless many started considering their coming job search."

The only measurable returns that matters to organizers or sanctioning bodies is attracting more entries or sponsors. I would contend that online videos like the MaxAttack ones I produced or online videos like you guys have been doing from service do either of those. What they do do is encourage engagement with friends and fans which I suppose could be meaningful?



Grant Hughes
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Denver, CO
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hoche
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Re: Prescott Rally
October 02, 2015 12:20PM
In other news....recce complete. The roads look fabulous.



Self-righteous douche canoe
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Keith Morison
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Re: Prescott Rally
October 02, 2015 01:19PM
Quote
hoche
In other news....recce complete. The roads look fabulous.

WTF does that have to do with online videos and their ROI???
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