using social media to promote your team/event

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heymagic
Brian,
Thanks for the conversation. I do see a use for SM (not so much for S&M) and it certainly does make the world smaller. It has uses, more so for people to easily and quickly stay in touch than capturing that elusive golden egg we all seek. I've definitely made friends on the net. JV and I went from advisaries to friends, I met Keith (trolling bastard that he is ). Have boating 'friends' in the Netherlands and recieve calls from the infamous Anders on a regular basis. If you measure the enjoyment I get from all those interactions then the ROI isn't measurable , no scale goes high enough.

The biggest problem I have with social media: meeting so many exceptional people so far away I may never meet them in person. Fortunately, I've managed to meet a good bunch of them, but I still need to get back up to Canada, down to Australia, and tag along with a buddy to Japan. (sigh) It will happen.

Hard to put a number on that kind of happiness, mate. At the same time, have those relationships lead to new information or ideas which have positively impacted your business? If only by improving your overall mood? It all comes back to what you want to achieve.

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crankshaft
So, after spending all kinds of time trying to figure out the potential benefit and how to get it, then what? What's wrong with just working on the car and racing it...you know...for fun? Did that all get lost in the interaction? Why does everything need to be a money grab? I guess some people are starving for attention maybe? Look at me, I rally? I have a simple solution for sucess in racing.... Be good at what you do and if you're not that good, have fun instead. If possible, do both. Seems like the people screaming the loudest have the least amount of talent.

Help me out here please, maybe I'm missing the point?

The point, Aaron, is this. We're not looking to put this together to be a money grab. It's to show the importance of knowing what you want to do before you pick up your tools. You want to meet other gearheads and talk shop or score a couch to sleep on when you travel? Social can make that happen. You want to find mentors who can share ideas and information which will help you improve your vehicle and skills? Social can make that happen. And, if you want to maybe move toward sponsorship and do more rally, or find more entries, or more volunteers, or more customers - social can make that happen.

Like I said, we're not looking to tell everyone they have to do social so they can be popular and make money. We're trying to find out what kind of questions regular folks have so we can maybe cut through the smoke and mirror corporate bullshit inundating us on a daily basis. That make sense?

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NoCoast
Damn you two. Good discussion.
How do you define your social media goals?
What are realistic goals and how to prioritize/achieve them.
What are available tools?

Thank you. We aim to please. Those are exactly the kinds of questions we're looking for! There are so many potential goals, and so many tools, this is why I was asking for questions here. Thank you! I'll make sure these are addressed in the series.

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tipo158
>Nameless Rally has a FB page, someone else does it

As the 'someone else', I just wanted to note that we are there because there is an expectation that we be there as a source of information about the event. I don't think of our presence there being to promote the event.

I discovered that different people look for event info in different places working on Olympus when our schedule got turned upside down a couple of times in the week leading up to the event. This was made abundantly clear on the occasions when I didn't have the updated info on both the web site (and every single page on the web site that might reference the topic) AND the FB page.

alan

Erp. Nameless Rally is associated with Nameless Performance, then? I believe I was working with a John, who was discussing the story with Jason. This was back in August/September of last year. They were kinda busy. I think we joked about juggling chainsaws. IRL always takes precedence, but it would have been nice to have done that story. Especially considering they approached me. Ah well.

Definitely illustrates one of the pitfalls of social. Some people think they need to be on EVERY platform. Not so. Something we'll be sure to cover.

Thanks for the feedback, folks.

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Brian Driggs | KG7KCA | PHX, AZ | 89 Pajero
alterius non sit qui suus esse potest

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DR1665

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tipo158
>Nameless Rally has a FB page, someone else does it

As the 'someone else', I just wanted to note that we are there because there is an expectation that we be there as a source of information about the event. I don't think of our presence there being to promote the event.

I discovered that different people look for event info in different places working on Olympus when our schedule got turned upside down a couple of times in the week leading up to the event. This was made abundantly clear on the occasions when I didn't have the updated info on both the web site (and every single page on the web site that might reference the topic) AND the FB page.

alan

Erp. Nameless Rally is associated with Nameless Performance, then? I believe I was working with a John, who was discussing the story with Jason. This was back in August/September of last year. They were kinda busy. I think we joked about juggling chainsaws. IRL always takes precedence, but it would have been nice to have done that story. Especially considering they approached me. Ah well.

Definitely illustrates one of the pitfalls of social. Some people think they need to be on EVERY platform. Not so. Something we'll be sure to cover.

The title sponsor for the Nameless Rally is Nameless Performance. The Nameless Rally has additional sponsors (All Star Ford (presenting sponsor), Little Creek Casino (host hotel)) as well. I work with John and Jason on how they want Nameless Performance to be displayed in our internet material and that is it.

I didn't think Olympus needed to be on every social media site, but, by the time that the event started, I learned that every piece of info had to be on the web site and FB. I started off not doing this and I have to deal with angry people who didn't get the latest updates.

alan

Alan, have you heard about IFTTT.com? You ought to check it out. Might save you some headaches.

Basically, you tie your accounts to it and create "recipes" which are then automated for you.

New post on your blog (read: event website), IFTTT will push it out to your Twitter, Facebook, and LinkedIn profiles automatically. Publish once, and the details go everywhere.

It's a pretty powerful tool. I'm hardly using 20% of its potential at this point.

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Brian Driggs | KG7KCA | PHX, AZ | 89 Pajero
alterius non sit qui suus esse potest