Oooo! The next "this will save rally" is almost here!

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Reamer
Erics google search isnt correct for rally. He left out all the individual rally sights, He left out NRS. I suppose with no paper trail there is no way to prove the fans are there and watching. If it takes a gate fee to prove theres fans then I guess it cant be proven.

Jeremy, you should play with the tool. I'm not going to spoon feed you! LEARN how to have the data to make your arguments.

NRS is insignificant (read: not even a blip) compared to RA searches: "Not enough search volume to show graphs"

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EricW

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Reamer
Erics google search isnt correct for rally. He left out all the individual rally sights, He left out NRS. I suppose with no paper trail there is no way to prove the fans are there and watching. If it takes a gate fee to prove theres fans then I guess it cant be proven.

Jeremy, you should play with the tool. I'm not going to spoon feed you! LEARN how to have the data to make your arguments.

NRS is insignificant (read: not even a blip) compared to RA searches: "Not enough search volume to show graphs"

JVL was beating Globular Wawwy closss...JVAB was ahead of Wawwy Amerwica. Even beating Block till 07

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John Vanlandingham
Sleezattle, WA, USA

Vive le Prole-le-ralliat

www.rallyrace.net/jvab
CALL +1 206 431-9696
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is 3 hours behind Eastern Standard Time.

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Anders Green
For rally car sponsorship to make sense it has to work in some other way.

Brand placement on a car isn't how you get to any sort of meaningful sponsorships.

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Anders Green
Plus, remember it's "ROI", RETURN On Investment. So when you're asking a company for $10,000 sponsorship, what they are thinking is "Will doing this sell an extra $40,000 of product?"

That's really old school thinking, particularly on a project by project basis.
Yes, marketing and exposure efforts have to bring in sales (of product or services) but that doesn't always mean a direct connection to the spend.
It could be that the ROI is measured by getting more 'exposure' for the dollar vs. buying ad time/space.

A lot of advertising is more about brand awareness than it is about directly pushing sales.

A lot of sponsorship is more about 'feel good' relationships and the brand either being seen as supporting something or getting an association with a community or program.

Of course some sponsorship programs are that simple and could even be built around sales increase, but I doubt it would be a significant deal.

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First Rally: 2001
Driver (7), Co-Driver (44)
Drivers (16)
Clerk (10), Official (7), Volunteer (4)
Cars Built (1), Engines Built (0) Cages Built (0)
Last Updated, January 4, 2015

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john vanlandingham
Blame is for idiots. losers.

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Morison

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Anders Green
For rally car sponsorship to make sense it has to work in some other way.

Brand placement on a car isn't how you get to any sort of meaningful sponsorships.

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Anders Green
Plus, remember it's "ROI", RETURN On Investment. So when you're asking a company for $10,000 sponsorship, what they are thinking is "Will doing this sell an extra $40,000 of product?"

That's really old school thinking, particularly on a project by project basis.
Yes, marketing and exposure efforts have to bring in sales (of product or services) but that doesn't always mean a direct connection to the spend.
It could be that the ROI is measured by getting more 'exposure' for the dollar vs. buying ad time/space.

A lot of advertising is more about brand awareness than it is about directly pushing sales.

A lot of sponsorship is more about 'feel good' relationships and the brand either being seen as supporting something or getting an association with a community or program.

Of course some sponsorship programs are that simple and could even be built around sales increase, but I doubt it would be a significant deal.

Call me simple but as a business owner, I'm not giving anyone money unless it's going to help my business. Business meaning my ability to generate revenue, which is part of the ROI arguement. If I wanted a feel good for my business, I'll donate to a Charity not some dufuss that wants to break shit in the woods. Feeding the elderly or the poor, which I do a lot of, is far more meaningful. Am I understanding you correctly?

Derek I could spend time with that but it doesnt do any thing worth any thing to me. NRS doesnt show even a blip. When in the in of rally NRS is just as popular as RA. Not for advertising maybe but what does RA or NRS do to advertise? Very little correct? A recap show or live coverage by phone is cool for the people who know rally but what about the people that dont know rally. How is a google search going to show me any thing when no one knows to google them? Most people are going to search the events name correct? The series is the banner of rally but no body searches that they search the event?

It makes sense that if there is no money to be made in watching rally that a series wouldnt have money to spend on advertising. Im sure RA has spent buckets like you all have pointed out. Im sure the big companies probably gave them a plan that would work but it was to big of an investment for the series to dive in. I guess rally will have to wait for some other rich guy to come in and blow a bunch of cash to try to get it seen by more eyes. Advertising is a tuff world every body wants those big sponsor dollars.

Okay enough today about saving rally. time to spend the rest of the night preping the rally car for next weeks event!

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First rally 2013
Rally car type AWD subaru
Total rallies as driver 6
Total rally cars built 2
Total rally cars caged 3
Total rally cars repaired from offs 4
Total years racing exp other then rally 19 yrs
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Crankshaft I think you would get more out of your investment to your business if you spent those dollars on one of or both of the rally series that are out there then feeding the poor.

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First rally 2013
Rally car type AWD subaru
Total rallies as driver 6
Total rally cars built 2
Total rally cars caged 3
Total rally cars repaired from offs 4
Total years racing exp other then rally 19 yrs
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Reamer
Derek I could spend time with that but it doesnt do any thing worth any thing to me. NRS doesnt show even a blip. When in the in of rally NRS is just as popular as RA. Not for advertising maybe but what does RA or NRS do to advertise? Very little correct? A recap show or live coverage by phone is cool for the people who know rally but what about the people that dont know rally. How is a google search going to show me any thing when no one knows to google them? Most people are going to search the events name correct? The series is the banner of rally but no body searches that they search the event?

This is the last time I'm going to help you figure out how to use a simple tool.

CHANGE THE SEARCH TERMS: http://www.google.com/trends/explore#q=STPR%2C%20NEFR%2C%20Rally%20West%20Virginia%2C%20Sandblast%20Rally&cmpt=q

It's not hard. Don't bitch that it doesn't show the event names. Don't complain that it doesn't show Oregon Trail Pro Rally. Do it yourself. No more spoon feeding.

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Reamer
Crankshaft I think you would get more out of your investment to your business if you spent those dollars on one of or both of the rally series that are out there then feeding the poor.

I hesitate to get involved in this, but you're all wrong with that statement.
And this is getting old. I'm anxiously waiting for you to organize an event just to get started. Spend your time on the organzing committee of an event instead of posting on this topic. Show us we're all wrong.
Plus, your signature says it all. You haven't even been half way around the block yet. You'll eventually see. My $.02.

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Don Kennedy

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Morison

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Anders Green
For rally car sponsorship to make sense it has to work in some other way.

Brand placement on a car isn't how you get to any sort of meaningful sponsorships.

I don't remember if that's not what *I* said. Of course, now that you've decreed how it isn't done, you have to follow up with how it is. I can't claim to have ever landed cash sponsorships for a rally car/team, so tell us, how large are the rally driver/team sponsorships you have contracted?

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Anders Green
Plus, remember it's "ROI", RETURN On Investment. So when you're asking a company for $10,000 sponsorship, what they are thinking is "Will doing this sell an extra $40,000 of product?"

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Morison
That's really old school thinking, particularly on a project by project basis.

Yes, but if a person goes in seeking sponsorship without an idea of how a standard ROI calculation works, how can they begin to actually provide ROI? It just becomes this nonsense word that somehow means something like "value".

Hey everyone, I'm selling this apple pie, buy it, it has excellent ROI!

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Grassroots rally. It's what I think about.



Edited 1 time(s). Last edit at 01/13/2014 08:34PM by Anders Green.

Wasnt bitching about the tool I get it. Its a cool tool. I guess you still need to use a bigger spoon to convince me it answers my question.

I give up guys. I love the debates. Im not trying to show the world your all wrong just spitting out random thoughts.

My days of organizing a rally will probably never happen. Cant say it wont just not any time soon. Sorry to make you mad that i may not ever organize an event.

I will say you may see many many rallycars come out of my shop. If you needed something to get you to an event and I could help I would in a second.

I respect and understand the event has tons and tons of behind the seen work. All for us spoon fed drivers to go fast down gravel rds. Im not trying to ruffle any one persons feathers. Im not saying guys arnt trying to get sponsors. And Im deffinatley not saying I can get sponsors.

Im just a racer who grew up racing with no money just the love of racing.No silver spoon here!! I will probably never be rich because of the addiction of being a racer. I do the best I can to get what is needed just like the next guy. Also remeber I come from a back ground that gets paid to make 1 lap around a race track full of bill boards.

Ive said this before and will say it again I dont feel it should be the events job to promote and get cars. I feel that should be the series job. Okay so the series just suplies ins and structure. Maybe a third party needs to be formed to get the content out there.

Like I said before I gots work to do! Im at my shop now and will be for hours to come. Just to go run threw the woods with no fans and no sponsor obligations!

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First rally 2013
Rally car type AWD subaru
Total rallies as driver 6
Total rally cars built 2
Total rally cars caged 3
Total rally cars repaired from offs 4
Total years racing exp other then rally 19 yrs
Like 31motorsports on FB!
Check out 31motor sales on ebay for used Subaru parts

My gramas apple pie would make a killer ROI! The taco bar down the road makes charmen a huge ROI!

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First rally 2013
Rally car type AWD subaru
Total rallies as driver 6
Total rally cars built 2
Total rally cars caged 3
Total rally cars repaired from offs 4
Total years racing exp other then rally 19 yrs
Like 31motorsports on FB!
Check out 31motor sales on ebay for used Subaru parts

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Reamer
Okay so the series just suplies ins and structure. Maybe a third party needs to be formed to get the content out there.

I know this is going to kill you... but that's exactly how RA got started. They were a third party designed to better scoring and promotion.

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Rally America, 2003
What does Rally America do?

Rally America's primary objective is to assist individual event organizers, participating manufacturers, and the SCCA Performance Rally Department in managing event operations of the SCCA ProRallysm Championship. The staff brings together expertise in the areas of legal matters, finance, business management, accounting, marketing and promotion, graphic design and printing, event organization, computer technology, communications and ProRally competition as well as financial support. These resources will be applied where and when needed as operation of the series progresses. The desired result of Rally America's cooperative investment is a truly professional Championship, with consistent operations, timing and scoring, public relations and presentation across all events while preserving and strengthening the unique character of each.

They operated for two years as an independent third party basically doing PR and timing, while the SCCA was the sanctioning body. You can go back in time here:
https://web.archive.org/web/20030217062645/http://www.rally-america.com/whoarewe.htm

Dude, we just want to go racing in the woods too.

Anders

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Grassroots rally. It's what I think about.

So im not that dumb if its been done and the company that did it is still around. Barely but here. Okay so what went wrong why did SCCA pull out? Who got greedy and ruined rally and the 3 party system?

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First rally 2013
Rally car type AWD subaru
Total rallies as driver 6
Total rally cars built 2
Total rally cars caged 3
Total rally cars repaired from offs 4
Total years racing exp other then rally 19 yrs
Like 31motorsports on FB!
Check out 31motor sales on ebay for used Subaru parts

Funny auto value super sprints who get 200k a year sponsorship gets a big fat zero. So does Lucos oil.

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First rally 2013
Rally car type AWD subaru
Total rallies as driver 6
Total rally cars built 2
Total rally cars caged 3
Total rally cars repaired from offs 4
Total years racing exp other then rally 19 yrs
Like 31motorsports on FB!
Check out 31motor sales on ebay for used Subaru parts

Blame Doug Havir, he greedily spent a huge amount of money to form RA and upgrade the SCCA's unwanted stepchild with timing equipment, a staff, a support truck outfitted with satellite up-links and computer equipment. When Scotland Yard sent a team to investigate the deaths, the SCCA finally bailed and Doug took it over and poured even more money in. When he got tired of writing checks for a sport he hadn't run a car for years in, he greedily sold it.